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The world got efficient. And a little bit ugly.

If you touch it every day, it deserves to be beautiful; If it’s in your home, it should last more than a season; If it’s well made, it doesn’t need a logo to be special.

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Our quiet manifesto

We believe everyday objects shape how we feel about our lives. We believe a mug can slow you down more than a meditation app. We believe tools should feel better the 1,000th time you use them than the first. We believe “beautiful” doesn’t have to mean “exclusive.” We believe you don’t need many things — just a few good ones. IMNAB exists to make those few good ones.